
Amazon is serious about winning the e-reader and tablet wars. What's their secret weapon? Cost. Today they introduced their updated Kindle line at a price point that significantly undercuts the competition. $79 for the entry-level Kindle, $99 for the Kindle Touch ($149 for the 3G model), and $199 for the Kindle Fire. The new entry-level Kindle slims down its footprint by losing the previous model's physical keyboard. The Kindle Touch should have Barnes and Noble's Nook shaking in its boots. But the real news is the Kindle Fire. The Fire features a dual-core processor, 8GB of storage, and Amazon Silk, a mobile-optimized browser that plays Flash content. The Kindle Fire's UX design is clearly influenced by Apple's category-defining iPad and lacks much of the iPad's features and functionality. However, the fact that the Kindle Fire costs $199 and leverages Amazon's extensive cloud capabilities, means that Apple finally has some serious competition for Post-PC dominance.














